TAG Heuer boasts a loyal fanbase worldwide, including in Singapore. If you’re based in Singapore and considering adding a TAG Heuer watch to your collection, it’s important to familiarize yourself with this renowned luxury brand. 

With a wide range of collections and designs, navigating through the options can be overwhelming without proper research. To help you make an informed decision, take a moment to explore the information below!

What You Need to Know About TAG Heuer

TAG Heuer is a Swiss luxury watch brand renowned for its precision, innovation, and connection to motorsports. 

Founded in 1860 by Edouard Heuer in Switzerland, the brand revolutionized watchmaking with key innovations such as the oscillating pinion in 1887, which improved the accuracy of chronographs. 

TAG Heuer gained prominence by developing timekeeping devices for sports, including the first dashboard stopwatch for cars and airplanes. 

Over the years, the brand has become synonymous with speed and precision, partnering with iconic races like Formula 1 and creating legendary collections like the Carrera, Monaco, and Aquaracer.

In Singapore, TAG Heuer enjoys a strong following among luxury watch enthusiasts. Known for its combination of sportiness and elegance, it resonates with a diverse range of collectors and professionals. 

tag heuer singapore

Is TAG Heuer Cheaper than Rolex?

Generally speaking, TAG Heuer watches are typically more affordable than Rolex watches. TAG Heuer is positioned as a luxury brand with a focus on precision and sportiness, but it offers a range of timepieces that are priced lower than Rolex’s offerings. 

Rolex, on the other hand, is known for its high prestige and premium pricing, often reflecting the brand’s long-standing reputation, craftsmanship, and the materials used in its watches. 

While both brands are respected in the luxury watch market, TAG Heuer tends to offer more accessible pricing compared to Rolex’s higher-end models.

Where to Get TAG Heuer in Singapore

There are plenty of places to purchase TAG Heuer watches in Singapore. Here are a few options you might want to explore.

1. TAG Heuer official store

The first option is to purchase your TAG Heuer watch at the official store. TAG Heuer has an official store in Singapore where you can buy the latest models directly. 

The advantage of buying from the official store is that you’re guaranteed an authentic product, along with the latest releases and access to exclusive collections. You also receive the brand’s full warranty and top-notch customer service. 

However, the downside is that you may pay a premium price compared to other retailers, as official stores usually offer fewer discounts or promotions. Also, purchasing at the official TAG Heuer store has the potential for a long waitlist, especially for popular or limited-edition models.

2. Luxury goods marketplace

Another option for purchasing a TAG Heuer watch is through a trusted luxury goods marketplace, such as Luxehouze. 

These platforms often offer competitive prices and may have a wider variety of models, including pre-owned or rare pieces that are harder to find in official stores. 

However, it’s essential to ensure that the marketplace is reputable to avoid counterfeit products or questionable sellers. Luxehouze, for example, is a trusted platform that guarantees authenticity, giving you peace of mind when buying high-end watches. 

Most Popular TAG Heuer Watches in Singapore

If you’re considering getting a TAG Heuer watch but aren’t sure which piece to choose, here are a few recommendations to help you decide.

1. TAG Heuer Formula 1 Kith WA121J.BT0012

tag heuer singapore

The TAG Heuer Formula 1 Kith WA121J.BT0012 is a striking timepiece that combines sleek design with bold collaboration. Crafted in a 35mm steel case with a sand-blasted finish and black PVD coating, this watch exudes a rugged, sporty vibe. 

The eye-catching blue arnite bezel adds a pop of color, while the black dial, featuring printed white indexes coated with Super-LumiNova, ensures visibility in any light. The iconic white KITH HEUER logo on the dial adds a unique touch of style.

Powered by a reliable quartz movement, this watch offers precise timekeeping with hours, minutes, and seconds functions. The blue rubber strap, marked with KITH HEUER branding and secured by an arnite pin buckle, adds both comfort and durability. 

With water resistance up to 200 meters, this watch is perfect for everyday wear, whether you’re diving into the pool or hitting the streets in style.

2. TAG Heuer Aquaracer WBP201A.FT6197 Black Dial Rubber

tag heuer singapore

The TAG Heuer Aquaracer WBP201A.FT6197 Black Dial Rubber is a formidable watch crafted for those who thrive on pushing their limits. At its heart, the timepiece is powered by the reliable automatic Calibre 5 movement, ensuring accurate and consistent timekeeping for its wearer.

With a substantial 43mm stainless steel case, this watch strikes a balance between robust durability and sophisticated design. The black dial is both striking and practical, featuring luminous markers and hands for optimal legibility in various lighting conditions. 

The unidirectional rotating bezel is ideal for tracking elapsed time, particularly useful during underwater activities.

One of the standout features of this Aquaracer is its impressive water resistance of up to 300 meters. This makes it not only suitable for recreational swimming but also for professional-level diving, capable of handling significant underwater pressures.

3. TAG Heuer Carrera CBN2A10.BA0643 Green

The Carrera collection from TAG Heuer remains one of the brand’s most popular lines. The TAG Heuer Carrera CBN2A10.BA0643 stands out with its 44mm case, expertly crafted from fine-brushed and polished steel, and features a fixed steel bezel.

This model showcases a striking green brushed dial, complemented by silvery-white central hands, indexes, and hour and minute hands coated with white Super-LumiNova for exceptional visibility in all lighting conditions. 

The dial also includes a second indicator, two green chronograph counters, and a date window for added functionality.

Powered by the Calibre HEUER02 automatic movement, this watch offers an impressive 80-hour power reserve. It is secured with a fine-brushed and polished steel bracelet that features a folding clasp with push buttons for a comfortable fit. 

In addition to the three watches mentioned above, there are many more TAG Heuer models available in Singapore. 

For a reliable source, consider purchasing from Luxehouze. They offer a diverse selection of TAG Heuer watches, all guaranteed to be 100% authentic and competitively priced.