October 10, 2025, marks a historic moment for the global horology community. For the first time ever, watch enthusiasts around the world came together to celebrate World Watch Day; a cross-country initiative created to strengthen appreciation for the art, culture, and innovation behind luxury watchmaking.

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A Global Inaugural Celebration

Organized by the World Watch Day Association, this inaugural celebration combined digital and physical formats that reached more than 25 countries. On the same day, events, exhibitions, and discussions took place simultaneously across cities—from Geneva, Shanghai, and Paris to New York—uniting collectors and industry professionals.

The date October 10, or 10/10, was chosen to represent the iconic 10:10 watch hand position, a timeless symbol of balance and precision. Through this symbolism, World Watch Day reinforces the universal value of time and the beauty of horology that transcends cultural boundaries.

Digitally, the enthusiasm was equally strong. The hashtag #WorldWatchDay was used by thousands of participants, generating an online reach of more than six million people. International media outlets and horology communities joined in with posts, discussions, and in-depth features that enriched the global conversation around watchmaking.

Event Highlights from Around the World

Each city celebrated World Watch Day in its own way. In Geneva, the Museum of Art and History opened an exhibition titled Even a Broken Clock Is Right Three Times a Day precisely at 10:10. In Lisbon, Tempo Futuro hosted dialogues between independent watchmakers and horological writers.

Meanwhile, the Horological Society of New York held an open house for the public in the heart of Manhattan. In La Chaux-de-Fonds, the International Watchmaking Museum offered a thematic tour exploring the evolution of global horology.

Celebrations also took place in Stockholm, Besançon, Paris, Vallée de Joux, Istanbul, and Shanghai, featuring exhibitions, conferences, and public installations that honored both heritage and contemporary creativity. The 10:10 local time moment served as a symbol of global synchronization, when the entire world of horology beat in the same rhythm.

The success of World Watch Day 2025 paves the way for its next edition in 2026. The organizing association plans to broaden participation and strengthen international collaboration among brands, institutions, and horology communities across the globe.

World Watch Day has now become a new tradition that reaffirms horology’s place as a shared cultural heritage. It serves as a reminder that time is not only measured, but also celebrated.