Many watch enthusiasts feel that the style options in the market are becoming increasingly overwhelming. Sizes shift every year, new designs appear nonstop, and trends often make purchase decisions feel unstable. As a result, an important question arises for the luxury watch world in the coming year: which styles will truly endure and remain desirable to collectors?
1. The Return of More Proportional 36-40mm Sizes
After a long period dominated by oversized cases, collectors are gravitating toward more compact watches. The 36-40mm range is considered comfortable for daily wear and visually balanced on various wrist sizes. Larger watches are being left behind as they feel heavy for routine activities. Meanwhile, contemporary design is moving toward cleaner silhouettes, making proportional sizing a natural choice for many collectors. Beyond comfort, classic dimensions are also seen as having stronger resale potential and broader appeal.
2. More Expressive Dials with Color and Texture
While neutral tones dominated 2025, 2026 will introduce dials with more character. Collectors are showing interest in subtle gradients, brushed metallic finishes, stone-like textures, and shades such as olive green, copper, teal, and deep red. Sunburst, smoky, and layered finishes offer a more personal touch without compromising the refined simplicity expected from luxury watches. Special materials like meteorite continue to gain attention for their unique, non-repetitive visual character, giving each watch a distinct identity.
3. Rising Demand for Premium and High-Tech Materials
Stainless steel remains a safe choice, yet demand is increasing for titanium, ceramic, carbon composite, platinum, and more advanced PVD finishes. These materials provide a lighter feel and improved scratch resistance, both highly valued for everyday wear. Aside from practicality, modern materials also bring a contemporary aesthetic that keeps watches relevant without losing elegance. Two-material combinations are growing in popularity as they offer a modern yet refined look.
4. Greater Focus on Sustainability and Alternative Energy
Growing environmental awareness is shaping the direction of luxury watchmaking. Major brands are introducing more eco-conscious options such as solar-powered movements, recycled materials, bio-ceramics, and non-animal straps. Products labeled eco-conscious are no longer considered niche, as more premium consumers view production transparency as a critical factor in purchase decisions. This approach places value not only on design or movement but also on how the watch is made.
5. Thin Dress Watches Make a Comeback
Collectors want timepieces that transition easily across occasions, making thin dress watches increasingly sought after. Cases under 10mm, minimal bezels, and slim metal bracelets offer a clean profile and comfort for all-day wear. These models pair well with both formal and casual outfits, reducing the need for multiple watches. Modern versions with integrated bracelets are also gaining traction for their seamless and refined wrist presence.
6. Collectors Prioritize Long-Term Value
Hype-driven models are no longer the main focus. Collectors prefer limited editions, tribute and anniversary releases, archival reinterpretations, and craftsmanship backed by reputable brands. In an increasingly selective market, watches with historical character or restricted production offer security in liquidity and stronger narrative appeal. This mindset makes watch purchases in 2026 less about following trends and more about securing long-term value.
Luxury watch trends in 2026 move toward greater versatility, expressive design, and environmental responsibility. The styles emerging next year reflect a desire for comfort, character, and enduring value. If you’re planning a purchase in the coming year, choosing proportional sizing, modern materials, and distinctive dial details will be the most relevant formula to stay ahead of the trend curve.
