Author name: alliya.chandra@luxehouze.com

More than just a luxury watch exhibition, Watches & Wonders Geneva 2025 transformed into an immersive arena full of surprises. Visitors weren’t only greeted with the latest technical innovations, but also with visual and sensory experiences designed to stir emotions. This year, the atmosphere at Palexpo felt more alive than ever. This is not only

Omega and Swatch have launched the MoonSwatch 1965 to commemorate 60 years since the Omega Speedmaster was officially chosen by NASA for space missions. At first glance, it may seem like just another tribute piece. But a closer look reveals hidden details that set this watch apart. If you’re a collector or a Speedmaster enthusiast,

Omega once again pushes the boundaries of horology with the latest Seamaster Diver 300M, introducing a striking combination of innovative materials and bold colors—bronze and burgundy—that redefine luxury in the Seamaster collection. New Dial Color Variations The Bronze Gold alloy is one of Omega’s latest breakthroughs, blending copper, 9K gold, and palladium. The result? A

Audemars Piguet has finally unveiled something collectors have long anticipated: the Caliber 7138. This brand-new in-house movement is set to replace the Caliber 3120, which has powered the 37mm Royal Oak for nearly two decades. Previously, the Royal Oak 37mm relied on the trusted Caliber 5900. But now, the Caliber 7138 brings a series of

Surprised, but not surprised—that’s how watch enthusiasts and film aficionados likely felt when Rolex announced Leonardo DiCaprio as its latest brand ambassador. This isn’t just another celebrity fronting a luxury brand; it’s a collaboration between two icons that uphold the highest standards in their respective fields. A Legacy of Exclusivity From the very beginning of

As a global fashion and music icon, G-Dragon never fails to set everything into a global trend. This was no exception at the grand opening of Jacob & Co.’s first boutique in South Korea on February 24, 2025. But his appearance wasn’t the only thing that stole the spotlight. He also unveiled an ultra-exclusive timepiece,

Speed, precision, and innovation—three essential elements for success on the Formula 1 track are also at the core of crafting a luxury timepiece. This year, IWC Schaffhausen celebrates its partnership with the Mercedes-AMG PETRONAS Formula 1 Team by introducing a special edition watch designed exclusively for the team’s engineers and mechanics. IWC has been the

In early 2025, Longines unveils the Ultra-Chron Carbon, a timepiece that seamlessly blends the brand’s 1968 heritage design with cutting-edge material technology. For the first time, Longines incorporates a carbon case—offering an unprecedented combination of strength and lightness within its collection. Design and Materials The Ultra-Chron Carbon retains its signature 43mm cushion case with a