One of the biggest challenges in the luxury goods business is ensuring consumer trust. This was emphasized by Shinta Yanirma, VP of Marketplace Operations and Strategy at Luxehouze, during the FinfolkCon 2023 event held on October 11-12, 2023.
FinfolkCon is a special conference that gathers global experts in the business and finance industries. It features a variety of events, including panel discussions in the Empower Her Club segment, where Shinta was one of the speakers.
The panel discussion focused on Adapting to the Changing Beauty & Fashion Industry and Seizing Opportunities in Uncharted Markets.
During this session, Shinta shared insights into Luxehouze’s strategies for adapting to the ever-evolving trends in the dynamic fashion and beauty industry.
How Luxehouze Addresses Challenges in the Luxury Goods Industry
As a growing marketplace, Luxehouze recognizes the importance of establishing trust among its consumers, especially considering its luxurious and high-value products.
“Our challenge is trust. Some of the top brands we feature may not be directly affiliated with us, but we ensure their authenticity,” explained Shinta.
Luxehouze employs several strategies to instill trust in potential buyers, including maximizing the online and offline customer experience.
Shinta acknowledged that transactions for luxury goods cannot rely solely on online channels. Therefore, Luxehouze endeavors to reach consumers through both online and offline platforms.
For the online strategy, Luxehouze disseminates information about product authenticity through various means, such as content creation, collaborations with Key Opinion Leaders (KOLs), and reviews from previous buyers on platforms like Google Reviews. Offline activities complement these online efforts.
“Fortunately, with the pandemic no longer an issue, we can engage in various offline activations and partnerships with other brands,” Shinta clarified.
Luxehouze goes the extra mile to build consumer trust by involving experts in the process. These experts, known as Client Advisors, possess extensive knowledge and experience in luxury brands.
They provide information, guidance, and expertise in purchasing luxury items and distinguishing between genuine and counterfeit products.
“We have in-house experts who have been working in this field for years, including technicians and service personnel. We continually update the knowledge of our internal team.”
Discussion with Nasty Gal Founder, Sophia Amoruso
In addition to serving as a panelist, Shinta had the opportunity to meet with American entrepreneur and Nasty Gal founder Sophia Amoruso at the FinfolkCon 2023 event. They engaged in discussions about the increasing number of female entrepreneurs today.
Specifically, Amoruso emphasized that “female entrepreneurs must be bold and confident in pursuing their businesses, even if the journey may not always be smooth.”
Apart from Amoruso and Shinta representing Luxehouze, many other prominent figures from the business industry attended the conference.
These figures included Cinta Laura Kiehl, Grace Tahir of Mayapada Group, Merry Riana, Bong Chandra, Triniti Land, and many more.
Moreover, Luxehouze was present at one of the booths at FinfolkCon, showcasing a range of luxury watches available at special prices.
Uniquely, Luxehouze offered a magnetic dart game at its booth, allowing visitors to win additional discounts and enter a lucky draw.
Luxehouze was proud to participate in FinfolkCon 2023, a prestigious event it joined this year. Looking ahead, Luxehouze plans to engage in numerous activities and host special events for its customers.
Stay updated on Luxehouze events through their official Instagram, TikTok, and Youtube channels.
If you’re interested in viewing the collection of luxury watches available at Luxehouze, you can visit Luxehouze online marketplace or stop by the Luxehouze boutique located at Prosperity Tower unit 8AF, SCBD, South Jakarta.
