A Rolex ownership certificate is not merely a formality. It serves as a proof of identity, authentication, and a historical record of the timepiece itself. This is especially important if you’re considering purchasing a pre-owned Rolex. Understanding its accompanying documents can mean the difference between a valuable asset and a questionable purchase.

This article will guide you through the key components of Rolex certification and documentation, from the warranty card, serial number, and booklets, to the tags and box—so you can make a confident, well-informed decision before buying your first Rolex.

1. Warranty Card

One of the most essential components of a Rolex ownership certificate is the warranty card. Since 2007, Rolex has issued a plastic card to replace the older paper version. This card contains key information such as the serial number, reference number, date of purchase, and, in older versions, the name of the authorized dealer.

In 2020, Rolex introduced an updated design: a solid green card without any mention of the buyer or dealer, now embedded with an NFC chip and subtle holographic elements to prevent forgery.

When verifying the authenticity of the warranty card, ensure that the serial and reference numbers match those engraved on the watch. The date of purchase should also be reasonable and issued by an authorized Rolex dealer. If you’re buying a pre-owned piece, double-check that the card hasn’t been replaced or tampered with. At Luxehouze, every Rolex undergoes a thorough verification process before being made available to customers. 

2. Serial and Reference Number

A Rolex serial number functions as the watch’s unique fingerprint. For models released prior to 2005, the serial number is engraved between the lugs at 6 o’clock and visible only once the bracelet is removed. For newer models post-2005, it has been moved to the rehaut (inner bezel), making it visible from above.

The reference number is the watch model code—such as 126610LN for a Submariner Date—which identifies the type and configuration of the watch.

Both the serial and reference numbers must match the information shown on the warranty card and any included tags. By cross-checking these numbers with Rolex’s production database, you can also estimate the year of manufacture as a key factor in determining secondary market value.

3. Manual and Guarantee Booklet

In addition to the warranty card, a complete Rolex ownership certificate should include a manual and guarantee booklet. The manual provides technical guidance tailored to each model, including how to set the time and date, as well as maintenance tips. Make sure the booklet matches your specific model and is printed in the appropriate distribution language (Asia, Europe, or US).

The guarantee booklet outlines the terms and limitations of Rolex’s international warranty. Its presence indicates that the watch came through Rolex’s official distribution channels—not from the black or gray market. If you’re investing in Rolex as an asset, this booklet is essential for establishing provenance and increasing resale potential.

4. Hang Tag and Seal

There are two types of hang tags included with a full Rolex set. Often overlooked, but actually important in preserving the watch’s full-market value.

  • The green tag, introduced in 2015, signifies that the watch has passed Rolex’s Superlative Chronometer certification, with a precision rating of −2/+2 seconds per day. It also confirms a five-year international warranty.
  • The white tag displays a barcode along with the watch’s serial and reference numbers. It serves as a tracking and identification label.

Although optional in pre-owned purchases, these tags enhance a watch’s credibility and can significantly increase resale value, especially among collectors.

5. Hologram Sticker

Rolex models produced before 2007 often came with a hologram sticker on the caseback that was once considered a hallmark of authenticity. However, Rolex no longer includes this sticker on modern models. So if a recent Rolex is being marketed as “hologram complete,” be cautious because it could indicate tampering or even a counterfeit.

Curious about which Rolex timepieces are still available in full set condition? Discover the curated collection at Rolexperience 2.0, happening from 18–20 July 2025 at Luxehouze Boutique Jakarta and 2–3 August 2025 at Luxehouze Boutique Surabaya.

Enjoy immersive experiences centered around Rolex, along with special offers for both online purchases and in-store transactions throughout 14 July–10 August 2025. Don’t miss out!