Breitling has appointed actor Austin Butler as their newest brand ambassador. Known for his role in the film Elvis, Butler now represents Breitling’s latest collection, the Top Time B31.

Table of Contents

Returning to the Expressive Concept

The Top Time collection was originally introduced in the 1960s by Willy Breitling as a response to the demand for watches that embody freedom and self-expression. Its latest model, the Top Time B31, preserves this essence with a design that combines classic and modern elements. With a 38mm diameter, the watch features a sleeker and more simplified look, showcasing only time and date functions, in line with contemporary style preferences.

In-House Movement Signaling a New Era

The Top Time B31 is powered by the Caliber B31, Breitling’s first fully in-house developed automatic three-hand movement. This movement features a unique architecture with Breitling’s signature components, such as the free-sprung balance wheel for maximum precision and a bi-directional rotor, designed with perforations to power the automatic movement. The watch comes with a perforated leather strap with contrasting stitching or a stainless steel three-row bracelet with an asymmetric center link, offering a variety of style options.

A Visual Narrative That Sparks Imagination

In Breitling’s latest campaign for the Top Time B31, Butler is seen wearing the watch with the leather strap version, paired with various outfits, including a leather jacket and white t-shirt while sitting on a motorcycle, as well as a full denim look. In another concept, he’s holding a guitar, reinforcing the free-spirited and rock-and-roll essence of the collection.

Profesionalisme yang Selaras dengan Nilai Merek

Breitling’s CEO, Georges Kern, expressed admiration for Butler’s dedication and attention to detail throughout the campaign process. Kern noted that Butler is a true professional, remaining focused and committed despite facing challenging conditions during the shoot. According to Kern, this level of dedication aligns perfectly with the values Breitling upholds.

Butler himself stated that Breitling represents adventure and pushing the boundaries of possibility. He added that the Top Time embodies the kind of lifestyle he has always aspired to: free and ready for rock and roll. His involvement in this campaign is a true honor for him.

With the appointment of Austin Butler as the brand ambassador, Breitling not only introduces a fresh face for the Top Time B31 collection but also reinforces its commitment to innovation and style that reflect the spirit of freedom and self-expression.