For many collectors, changing a watch strap isn’t just about updating its look. It’s also about adjusting the watch’s character to suit their lifestyle, mood, or even a personal story.

Read more: 4 Easy Steps to Upgrade Your Luxury Watch Strap

However, not all straps are created with the same philosophy. Some brands rely on traditional techniques, while others focus on modern precision. Before you decide, get to know three rising names in the world of luxury watch straps: Gunny Straps, Rubber B, and Delugs.

Gunny Straps

Gunny Straps is a homegrown Indonesian strap brand from Surabaya that has built an international reputation. Their straps are known for their bold character, especially among Panerai, Rolex, and tool watch enthusiasts. Everything is done by hand, from leather selection and coloring to stitching details.

What sets Gunny apart is its deeply personal approach. Many collectors order custom straps with meaningful details, such as name engravings or specific patterns. No two straps are exactly alike in color or texture. These are not just ordinary straps—they are wearable artworks that grow with time, just like the watch itself.

Rubber B

Rubber B first gained attention for its premium rubber straps for Rolex watches, designed to retain the original clasp. But that’s not the only thing that makes it special. Rubber B uses high-quality vulcanized rubber that is UV-resistant, saltwater-resistant, and comfortable for all-day wear.

What stands out most is how perfectly the strap fits the watch case—no gaps, no awkward spaces. The result is a clean, solid look that feels like it came straight from the watch brand itself. That’s why Rubber B is ideal for those with an active lifestyle who still want a timepiece that looks proportional and elegant.

Delugs

Delugs offers a strap-buying experience that feels truly luxurious. Their catalog features high-quality leathers like Barenia, Epsom, and Shell Cordovan. Each strap comes with a quick-release bar and is available in precise sizes for various models, from Cartier to Grand Seiko.

What makes Delugs special is not just its variety, but its attention to detail. Smooth finishing, clean edge painting, and breathable leather lining—everything is crafted with long-term comfort in mind. Delugs is perfect for those who love switching straps to match the occasion, without sacrificing quality or aesthetics.

Each brand brings its own story and strengths. Gunny is for those who want something unique and personal, Rubber B for lovers of precision and durability, and Delugs for those who appreciate elegant details in every inch.

Whatever your pick, Luxehouze offers a limited-time deal for true collectors. Get a free watch accessory—including premium straps—with every pre-order purchase made before April 30, 2025. Don’t miss out!