Many people enjoy wearing watches, and the watch industry is bustling with various luxury brands offering products for both men and women. In 2024, there are at least 10 luxury watch brands for men that have gained significant popularity among collectors.

So, what are these brands, and what unique characteristics do their luxury watches offer? Discover the complete information and recommendations here!

Top 10 Recommended Luxury Men’s Watch Brands

While numerous manufacturers contribute to the luxury watch industry, only a select few have truly captured the hearts of male collectors. Here are some of the most highly recommended brands.

1. Audemars Piguet

luxury watch for men

The first recommendation is Audemars Piguet, founded by Jules Louis Audemars and Edward Auguste Piguet in 1875. This brand, with its centuries-long heritage, currently boasts eight collections: Royal Oak, Royal Oak Concept, Royal Oak Offshore, Millenary, Jules Audemars, Haute Joaillerie, Classique, and Code 11.59.

Among these collections, two stand out in popularity: Royal Oak and Royal Oak Offshore. The Royal Oak collection is often favored for formal occasions, while the Royal Oak Offshore is known for its casual, sporty appeal.

The distinctive feature of all Audemars Piguet watches is their unique octagonal case. Wearing one of these watches will enhance your appearance, making it bold, luxurious, and captivating.

Read more: Understanding Why Audemars Piguet Watches Are Prestigious

2. Patek Philippe

luxury watch for men

Other than Audemars Piguet, Patek Philippe is another favorite in the realm of luxury watches for men. Both are part of the esteemed group known as “The Holy Trinity,” a term referring to the three most legendary luxury watch brands.

Patek Philippe, one of the oldest watch manufacturers in the world, has been around since 1839. The brand is known for its clean and simple designs that exude luxury.

Many prominent figures have worn Patek Philippe watches, including Kevin Hart, King Charles III, Queen Elizabeth II, Albert Einstein, and former U.S. President John F. Kennedy. 

It’s no surprise that Patek Philippe watches are highly sought after by luxury watch collectors. Among its most popular collections are the Nautilus and Aquanaut. 

Read more: Timeless Treasures: The Allure of Patek Philippe Vintage Watches

3. Richard Mille

luxury watch for men

Compared to the previous two brands, Richard Mille is relatively young, having been established only a few decades ago. However, it has quickly become a favorite among watch enthusiasts, especially those who appreciate a sporty aesthetic.

Richard Mille watches are easily recognizable due to their unique tonneau-shaped cases. Additionally, many of their timepieces feature a skeletonized dial, showcasing the watch’s intricate movement.

Richard Mille has notably collaborated with numerous famous sports figures, further cementing its reputation as a premier sports watch brand.

For instance, the brand has partnered with tennis star Rafael Nadal to create special edition watches dedicated to the athlete. Other collaborations include those with golfer Diana Luna and racing driver Fernando Alonso, among many others.

4. Vacheron Constantin

luxury watch for men

Vacheron Constantin holds a position alongside Audemars Piguet and Patek Philippe as part of The Holy Trinity of luxury watches. This brand is one of the oldest, dating back to 1755, making it arguably the oldest Swiss watch manufacturer in existence.

Historically, Vacheron Constantin’s collections have been favored by influential figures such as Napoleon Bonaparte and the Duke of Windsor. 

The brand’s watches are known for their clean and classy designs, offering a luxurious yet elegant aesthetic that is never overly ostentatious.

5. Omega

luxury watch for men

Next, there is Omega, another distinguished Swiss brand that made its debut in 1848. Omega’s collections are particularly suited for sports and water activities.

A distinctive quality of Omega is its association with the James Bond franchise. For many years, Omega has been the official watch worn in James Bond films, prompting the brand to launch a special line dedicated to the James Bond editions.

Read more: Chronicles of 007: The Evolution of James Bond Watches

Omega also has a significant place in history due to its connection with lunar missions. Its watches have proven their robustness and reliability, even in the harsh conditions of space travel. Therefore, for those seeking a highly durable timepiece, Omega is an excellent choice. 

6. Rolex

Rolex is arguably the most well-known luxury watch brand in the world. Founded in 1905, Rolex has been a symbol of prestige and quality for over a century.

The brand offers numerous coveted collections, one of which is the Daytona. Among the most legendary is Paul Newman’s Rolex Daytona, a watch owned by the actor and racing driver that fetched millions at auction.

Rolex is also renowned for its Submariner collection, widely regarded as one of the best divers watches available. 

Additionally, the GMT-Master II collection is famous for its dual-color bezel, leading to affectionate nicknames from fans such as Rolex Batman, Rolex Pepsi, and Rolex Sprite.

Read more: Perfect Presents: 5 Recommended Rolex Watches for Men

7. Zenith

Another popular luxury watch brand for men is Zenith. Established in Switzerland in 1865, Zenith has a long-standing reputation for excellence. One of Zenith’s most valuable pieces is Mahatma Gandhi’s pocket watch, which was auctioned for an impressive IDR 36 billion.

In 1999, Zenith joined the LVMH Moët Hennessy Louis Vuitton group, elevating it into the elite category of watches and jewelry. This association makes Zenith appealing not only to men but also to female collectors.

8. Franck Muller

Franck Muller is another luxury men’s watch brand that has gained significant popularity in 2024. 

Although it is relatively young compared to other brands, having been founded in 1991 by Franck Muller and Vartan Sirmakes, it has quickly made its mark in the luxury watch market and captured the attention of collectors.

One unique collection from Franck Muller is the Vanguard Zodiac series, featuring 12 different designs based on the zodiac signs. Each design is limited to just 10 pieces worldwide, adding to their exclusivity and appeal

9. Hublot

luxury watch for men

Hublot may not have the same level of recognition as major brands like Rolex, Patek Philippe, or Richard Mille, but it still has a dedicated following that appreciates its timepieces, making it one of the favorite luxury brands.

Founded in Switzerland in 1980, the name ‘Hublot’ means ‘bullseye’ or ‘focal point’ in French. Many Hublot watches feature simple designs, making them suitable for novice collectors. 

A distinctive feature of Hublot is its use of materials, particularly in the Classic Fusion collection, which often incorporates titanium.

Read more: 5 Must-Have Titanium Watches to Elevate Your Collection

10. IWC

luxury watch for men

IWC, short for International Watch Company, has been around since 1868, established by American entrepreneur Florentine Ariosto Jones. Since then, IWC has become one of the most renowned luxury men’s watch brands globally.

IWC offers a wide range of watches, including diver watches, pilot watches, and formal timepieces. Among these, IWC is best known for its pilot watches, which are highly regarded in the aviation industry for their durability, often crafted from titanium.

Discover The Best Luxury Watch for Men at Luxehouze

Those are some of the most popular luxury watches for men this year. Many of the top brands in the watch industry have centuries-long histories, while some, although relatively young, have quickly achieved prominence in the luxury watch market.

Interested in owning a luxury watch? Explore the extensive collection at Luxehouze! Luxehouze offers a wide range of luxury watches from various brands, including Rolex, Patek Philippe, Richard Mille, and many more. 

Rest assured, all products at Luxehouze are 100% authentic and available at the best prices. Visit Luxehouze now and find your dream watch!