More and more people are realizing how important sustainability is. In the luxury world, there is a significant movement toward sustainability, with many brands aiming to positively impact the planet and be more eco-friendly, especially in the watch industry.
There’s a common belief that luxury and sustainability don’t mix. People tend to doubt the sincerity of luxury brands when they talk about caring for the environment.
Contrary to popular belief, many luxury brands are not paying lip service to environmental concerns. They are genuinely and wholeheartedly making efforts to be environmentally friendly.
5 Sustainable Watch Brands
Let’s explore five environmentally-conscious luxury watch brands and their dedication to the greater good. Their timepieces embody modern elegance, blending premium materials and expert craftsmanship with a strong sustainability ethos.
1. Chopard
Chopard is leading the charge among luxury brands when it comes to sustainability. They’re deeply committed to using ethically sourced materials, like their “Ethical Gold” from Peru and Colombia, where fair labor practices and environmental responsibility are top priorities.
Chopard’s Ethical & Sustainability Practices
Materials:
Chopard uses Ethical Gold and introduced Lucent Steel™, made from over 80% recycled steel, offering 50% more durability than conventional steel.
Supply Chain & Labor Practices:
They prioritize transparency and fair practices, working closely with certified suppliers to ensure ethical sourcing.
Carbon Commitments & Green Practices:
Chopard actively reduces its carbon footprint through responsible manufacturing and sustainable innovations.
But their dedication to sustainability doesn’t stop there. Chopard is also making waves in the luxury watch industry in terms of recycling.
At the Watches and Wonders event in 2023, they announced a game-changing move. All future steel timepieces will be crafted from Lucent Steel™, a sustainable material made from over 80% recycled steel, which is 50% tougher than traditional steel.
This demonstrates Chopard’s serious commitment to the environmental movement. Therefore, if you’re in the market for a sustainable luxury watch, Chopard is a brand worth considering.
Read more: Elevate Your Style, Explore 4 Most Recommended Chopard Women Watches
2. Breitling
Breitling has forged partnerships with several organizations, including Ocean Conservancy, Qhubeka, and the Solar Impulse Foundation, to champion environmental causes and advocate for sustainable practices.
Breitling’s Ethical & Sustainability Practices
Materials:
A notable example of their eco-friendly efforts is the Superocean Heritage 57 Outerknown watch, featuring a strap crafted from ECONYL®, a recycled nylon made from ocean waste.
Supply Chain & Labor Practices:
Breitling is leading by example, inspiring its network of suppliers to adopt sustainable sourcing and ethical manufacturing practices.
Carbon Commitments & Green Practices:
Their commitment extends beyond ethical sourcing and manufacturing. They are steadfast in reducing social and environmental impacts by adopting 100% upcycled packaging, sourcing 100% Swiss Better Gold, and utilizing 100% renewable electricity across headquarters operations.
Breitling is leading by example, demonstrating serious commitment to environmental stewardship while inspiring its network of suppliers to follow suit.
A notable example of their eco-friendly efforts is the Superocean Heritage 57 Outerknown watch, which features a strap crafted from recycled nylon gathered from ocean waste called ECONYL.
3. Omega
Omega is another watch brand that has made significant strides in sustainability. Their manufacturing facility in Bienne, Switzerland, sets a high standard for environmental responsibility, prioritizing safety, cleanliness, and employee well-being.
Omega’s Ethical & Sustainability Practices
Materials:
Omega uses recycled stainless steel and ethically sourced gold in their timepieces. Their leather straps are sourced from sustainable origins, further emphasizing their commitment to responsible luxury.
Supply Chain & Labor Practices:
They maintain high standards of transparency and ethical sourcing, working closely with certified suppliers to ensure responsible practices throughout their supply chain.
Carbon Commitments & Green Practices:
Omega’s eco-friendly practices are complemented by sustainability certification from The METAS (Swiss Federal Institute of Metrology), particularly for its Co-Axial Master Chronometer. Meeting METAS standards necessitated Omega’s establishment of an independent office within their new factory, overseen by the Swiss government, to ensure testing impartiality, consistency, and precision.
Omega’s dedication to sustainability showcases their leadership in the luxury watch industry, blending precision with environmental responsibility.
Read more: Who Wears Omega? Iconic Figures and Their Timepiece Obsession
4. IWC
IWC, with a legacy dating back to 1868, embarked on its sustainability journey around a decade ago, marking a significant shift in its ethos.
IWC’s Ethical & Sustainability Practices
Materials:
IWC is committed to sustainable material sourcing, using responsibly sourced precious metals and recycled materials in select watch components.
Supply Chain & Labor Practices:
They uphold transparency by working with certified suppliers who prioritize ethical labor practices.
Carbon Commitments & Green Practices:
The brand ensures that all its self-owned boutiques operate on 100% renewable energy, a commendable initiative aligned with its environmental goals. This ambition is realized at their headquarters by installing solar panels and other renewable energy sources, further underscoring their commitment to green practices.
Presently, the company is focused on prioritizing a more conscientious technology infrastructure. This entails addressing energy-intensive data centers and confronting the luxury industry’s penchant for constant gadget upgrades, particularly smartphones. IWC’s ongoing dedication to reducing its carbon footprint illustrates its leadership in sustainable luxury.
5. Panerai
Another sustainable watch brand is Panerai. Its journey toward sustainability has been marked by deliberate actions and initiatives aimed at minimizing its environmental footprint and promoting responsible practices throughout its opinions.
Panerai’s Ethical & Sustainability Practices
Materials:
Panerai has prioritized responsible sourcing, ensuring that its supply chain adheres to ethical and sustainable standards. A standout example is eSteel, a next-generation metal developed from pre-consumer recycled steel scraps, comprising up to 95% of its composition.
Supply Chain & Labor Practices:
Panerai maintains transparency and high ethical standards throughout its supply chain, reinforced by its membership in the Responsible Jewellery Council (RJC) since 2012.
Carbon Commitments & Green Practices:
The production of eSteel significantly reduces CO2 emissions, showcasing Panerai’s proactive approach to environmental responsibility. This commitment underscores the brand’s leadership in sustainable luxury.
Read more: Delving into the History and Characteristics of Panerai Watches
These sustainable luxury watch brands offer an appealing alternative for those seeking eco-friendly options without compromising on luxury.
Demonstrating a commitment to environmental stewardship, they prove that luxury timepieces can align with sustainability principles.
If you’re interested in acquiring a timepiece from any of these esteemed brands, Luxehouze is your destination of choice.
With a diverse collection of luxury watches, Luxehouze guarantees 100% authenticity and offers competitive prices. Discover your desired timepieces at Luxehouze today and elevate your style with sustainability in mind!
