For Rolex enthusiasts, 2025 brings a new reality—significant price increases across various models. This shift is reshaping the luxury watch market and sparking discussions among collectors and dedicated fans.

Read more: Rolex Price Drop in Secondary Market, What Are the Impacts? 

Why? How should you act upon it? Let’s review it together.

Rolex models with the most significant price hikes

It’s not just one or two models—almost every Rolex lineup has seen a surge in price. Here are some of the most affected series:

Rolex Cosmograph Daytona

Stainless steel models rose by 2.5%, while gold variants saw a substantial 18.5% increase.

Rolex Submariner dan GMT-Master II

Gold Submariners increased by 11%, whereas stainless steel GMT-Master II models, such as the Batman and Pepsi, experienced only minor adjustments.

Rolex Explorer dan Yacht-Master

Stainless steel Explorers climbed 8.5%, while gold Yacht-Master models increased by 11%. The titanium variant saw a 5% rise.

Rolex Day-Date dan Datejust

The Day-Date, Rolex’s premier gold collection, recorded the steepest increase. Meanwhile, stainless steel Datejust models remained stable, while Rolesor versions rose due to higher gold bezel costs.

Why Are Rolex Prices Soaring in 2025?

This price hike isn’t without reason. Rolex is renowned for its tightly controlled production to maintain exclusivity. With limited supply and ever-growing demand, price adjustments are inevitable.

Additionally, global economic factors such as inflation and currency fluctuations contribute to these increases. Rolex has adjusted retail prices across multiple regions, directly impacting the secondary market. As a result, buyers unwilling to wait at authorized dealers (ADs) must now pay even more on the grey market.

The Impact of Rolex’s Price Hike in 2025

This shift presents both opportunities and challenges. For long-time collectors, it’s good news—the value of their collections continues to appreciate.

However, for those looking to purchase their first Rolex, entering the market is now more challenging. Higher price points make entry-level models less accessible, and once-attainable pieces are becoming increasingly exclusive. The grey market, in particular, is expected to see even steeper price hikes compared to previous years.

Should you buy a Rolex in 2025?

If you’ve been eyeing a Rolex for a while, it requires a more strategic approach in 2025. Prioritize models with strong value retention, compare prices from trusted sources, and stay informed about market trends.

For seasoned collectors, this may be the perfect time to reassess your collection—whether to sell certain pieces for a profit or hold onto them as valuable long-term assets.

With prices continuously rising, are you still looking to expand your Rolex collection this year? Or do you see this as the ideal moment to sell?