With many luxury watch brands to choose from, such as Breitling and Rolex, deciding between them can take time and effort. Some watch enthusiasts might wonder which brand is the better fit for them.

If you have trouble deciding what to buy, you are probably looking for information on whether Breitling or Rolex is the most suitable choice.

In this article, we will examine which brands would fit your preferences in timepieces. Let’s dive into the topic!

History of Breitling and Rolex Watches

Both Breitling and Rolex have glorious pasts founded on creativity, precision, and competence. Established in 1884, Breitling emerged as a frontrunner in the aviation watch industry.

Meanwhile, Rolex was founded in 1905 and has gained recognition for its innovative developments in professional and waterproof watches.

Due to their continuous delivery of legendary designs and outstanding craftsmanship, both brands have become extremely popular among watch enthusiasts worldwide. 

Both companies offer a selection of watches to fit a variety of preferences and lifestyles, whether you’re drawn to Rolex’s timeless beauty and durability or Breitling’s aviation expertise.

breitling vs rolex

Breitling vs Rolex Comparison

The differences between these two brands lie in their specifications and characteristics, as elaborated below.

1. Watch design

Rolex is a timepiece expert and is famous for its exquisite and timeless designs. Over the years, their solid brand recognition has been bolstered by their continuing use of consistent design language.

However, Breitling has a history of producing valuable and functional timepieces, typically emphasizing aviation and other specialized sectors. Additionally, they’ve kept their design language constant, with specific essential components holding throughout time.

2. Technology

When it comes to technology, Rolex is renowned for its accuracy and creativity. It has a history of introducing revolutionary features like the first dustproof and waterproof wristwatch, the first wristwatch to self-wind and show the date on the dial, and the first diving watch to be waterproof to a depth of 100 meters.

Breitling also has a long history of creating industry, military, and science chronographs. In 1915, they revealed the first chronograph watch with pushers above the watch crown.

3. Material

Both brands use high-quality components in their timepiece production. Breitling uses various materials, such as bronze, ceramic, platinum, gem-set, two-tone, Breitlight, gold, stainless steel, titanium, and gem-set.

Meanwhile, Rolex is renowned for manufacturing its own materials, including the popular Oystersteel, as well as incorporating gold and RLX Titanium into its timepieces.

breitling vs rolex

Breitling vs Rolex Watches Price and Resale Value

Rolex timepieces often start around twice the price of the most affordable Breitling watches. Currently, the cheapest new Rolex option costs around IDR 97 million.

Breitling offers watches priced at less than half the cost of Rolex timepieces. For instance, the Breitling Colt Skyracer is priced at approximately IDR 32 million. 

However, Rolex also has a more affordable brand named Tudor, with entry-level costs equivalent to Breitling’s most affordable models. 

When it comes to resale value, Rolex often offers a better solution. The Rolex name holds significant weight in the watch industry, so its watches typically maintain higher resale values in the long term. 

Nevertheless, it’s essential to consider the specific model you own, as only certain popular models command the highest resale values.

On the other hand, while Breitling watches offer excellent quality, they generally do not command the same level of resale value as Rolex. 

If you prioritize long-term investment potential and prestige, Rolex is likely the superior option. Meanwhile, Breitling remains a compelling choice for those seeking a more affordable yet still high-quality timepiece.

Pros & Cons of Buying Breitling Watches 

When considering the purchase of certain timepieces, it is essential to weigh the pros and cons. Here are some advantages and disadvantages to consider when buying a Breitling watch.

breitling vs rolex

Pros of buying Breitling watches

Breitling watches are well-known for their professional aesthetics and are popular among pilots, astronauts, military people, and search and rescue workers.

Breitling also offers smartwatches with unique intelligent features like the Exospace B55. They also sell timepieces with distress beacons and locating capabilities, which are great for emergencies. 

Breitling watches are often less expensive than Rolex equivalents and come in various styles, including quartz alternatives that require minimum maintenance. 

Cons of buying Breitling watches

While Breitling is well-known in the watch industry, it needs more authority than Rolex. Furthermore, Breitling watches tend to have lower resale prices than Rolex. The brand’s collection needs many high-end, showy models seen in Rolex lines. 

While Breitling is commonly associated with tool watches, it also produces Chronometer-certified clocks, the highest honor for Swiss watches. Despite offering quartz options, some enthusiasts may prefer mechanical timepieces.

Pros & Cons of Buying Rolex Watches

Similarly, when purchasing a Rolex watch, evaluating the pros and cons is crucial. Here’s what you need to consider:

Pros of buying Rolex watches

Rolex stands out for several reasons. Firstly, it’s globally renowned as the epitome of luxury watchmaking, with timepieces that maintain their value over time. Offering a generous 5-year warranty, Rolex ensures customer satisfaction and support. 

With a diverse range of models featuring luxurious designs and patented innovations, Rolex caters to varied tastes while pushing the boundaries of craftsmanship. Iconic timepieces like the Submariner and Cosmograph Daytona further enhance its reputation. 

Rolex’s mechanical watches also boast COSC certification for precision and accuracy, cementing its status as a top choice in luxury timepieces.

Read more: Is It Still Worth Buying A Rolex Submariner?

Cons of buying Rolex watches

Rolex timepieces are frequently more expensive than Breitling watches, making them less accessible to some purchasers. 

Furthermore, Rolex offers fewer strap-modification possibilities than Breitling, restricting the possibility of tailoring the timepiece to individual preferences.

Also, Rolex offers fewer special and limited edition releases than Breitling, which may limit the options available to collectors looking for distinctive items. 

Another issue to consider is that Rolex does not presently sell smartwatches and has no intentions of doing so in the future. This may be a drawback for individuals who value advanced technical elements in their watches.

Similar Breitling and Rolex Collection

While Breitling and Rolex boast significant differences, several watch collections between the two bear striking similarities. Here’s a list of those collections:

1. Breitling Superocean Heritage II vs. Rolex Submariner

The Breitling Superocean Heritage II and the Rolex Submariner are similar, though there are some noticeable differences between the two. 

The Superocean Heritage II is praised for its longevity and professional appearance, making it a popular choice among divers wanting both dependability and flair. 

In contrast, the Submariner is a timeless icon in the world of diving watches, known for its enduring design and respectable reputation. Both watches have significant benefits, which are high stress durability and practicality.

2. Breitling Colt vs. Rolex Datejust

breitling vs rolex

Another similar model is the Breitling Colt to the Rolex Datejust. The Colt is dependable and versatile, providing a modest alternative to the Rolex Datejust. 

The Datejust exemplifies Rolex’s devotion to perfecting its designs through minor but purposeful adjustments over time. It is durable, timeless, and elegant. 

Ultimately, choosing these two prestigious watches may be based on personal style choices and required functionality.

3. Breitling Navitimer 01 vs. Rolex GMT-Master II

You can see significant differences between the Breitling Navitimer 01 vs the Rolex GMT-Master II. The Navitimer 01 is well-known for its practicality and distinctive style, which appeals particularly to pilots and aviation fans. 

Meanwhile, the Rolex GMT-Master II is praised for its flexibility. It allows users to see two time zones simultaneously, making it perfect for frequent travelers. 


Both timepieces provide distinct benefits customized to individual lives and interests, whether they prioritize functionality or global utility.

The competition between Breitling vs Rolex indeed presents various pros and cons. However, it all boils down to your preferences and needs and which brand suits you better, considering all factors, including their advantages.

If you’re interested in a Rolex timepiece, you can browse Luxehouze’s collection. Luxehouze offers a large collection of watches from various brands, all guaranteed 100% authentic and at a fair price. Visit Luxehouze to find the watches you’ve been wanting!