Each year, the watch industry undergoes dynamic shifts in trends. As we approach the year-end, it’s time to anticipate the luxury watch trends and predictions for 2024.

This year has witnessed many iconic releases, from the buzz-worthy Tiffany-colored dial trend to the captivating collaborations between high-end watch brands and pop culture icons. 

Yet, as we stand on the brink of 2024, the question is: will these trends persist, or are we witnessing revolutionary designs taking center stage?

Our Client Advisor has provided insights into the anticipated trends in the watch industry for the upcoming year. Let’s delve into the forecasts for what lies ahead in 2024.

2024 Luxury Watch Trends and Predictions: What to Expect

According to our Client Advisor, the course of trends in 2024 is set to mirror the patterns established in the preceding year. Let’s delve deeper into these persistent trends in the coming year.

1. More colored dial

Throughout 2023, colored dials gained considerable popularity, drawing the interest of numerous enthusiasts. This trend is expected to continue into 2024, bringing a broader range of contemporary colors to watch dials.

“This trend is embraced by watch enthusiasts who view timepieces not only as accessories but also as fashion statements. This can be seen from the many brands that have introduced watches featuring colorful dials,” explained Luxehouze’s Client Advisor. 

luxury watch trends and predictions

In 2023, Rolex showcased the colorful dial trend with watches like the Day-Date Jigsaw Puzzle Dial, featuring a striking combination of multiple colors. Notably, the Rolex Oyster Bubble and the standard Rolex Oyster also joined the vibrant trend with dials in hues like red, green, yellow, and more.

This highlights the growing popularity of diverse dial colors, even in simpler watch models without intricate features. People prioritize the dial color choice. This preference is expected to persist in 2024.

2. The rise of mid-tier watches

In 2023, we observed a drop in prices and interest for Rolex watches, particularly in the secondary market. However, the Bloomberg Subdial Watch Index highlighted a positive upswing for mid-tier brands like Omega and Cartier.

According to Luxehouze’s Client Advisor, this trend isn’t a one-time occurrence but is expected to persist into 2024.

“The trend for mid-tier watches like Omega and Cartier seems poised to continue in 2024,” he remarked.

luxury watch trends and predictions

A key factor driving the enhanced performance of mid-tier watches is the shift in consumer behavior. Modern consumers are becoming increasingly savvy, seeking unique value and iconic narratives associated with a watch.

Furthermore, the rise of Generation Z consumers plays a significant role. These individuals are newcomers to the watch world, young buyers still building their financial capacity, and tend to gravitate towards mid-tier options due to budget considerations.

3. More collaboration with popular franchises

Our Client Advisor expects additional luxury watch trends and predictions, particularly an uptick in collaborations between watch brands and popular franchises. Within the watch industry, such collaborations yield numerous positive impacts.

“Through collaboration, brands can resonate with new consumers. Take, for instance, Audemars Piguet’s collaboration with Spider-Man,” he explained.

Collaborations of this nature have captured the attention of consumers who may have yet to consider purchasing luxury watches. 

In the case of Audemars Piguet and Spider-Man, the collaboration introduced the brand to Spider-Man fans, resulting in increased watch sales—a phenomenon not witnessed before.

Beyond partnerships with fictional characters, the industry is witnessing numerous collaborations with well-known public figures, such as Audemars Piguet Travis Scott, Omega Speedmaster Silver Snoopy Award, and Skeleton Concept Dennis Rodman.

The momentum of these collaborations is expected to persist into 2024, building on the success observed in boosting watch sales throughout 2023.

Addressing Upcoming Watch Industry Rumors in 2024

In 2023, watch lover forums buzzed with various rumors, with one of the most talked-about speculating about the potential discontinuation of the Rolex GMT-Master II ‘Pepsi’. So, will this rumor become reality in 2024?

The Rolex ‘Pepsi’s fate remains uncertain, as Rolex itself has yet to confirm or deny these speculations. Enthusiasts should stay tuned in 2024 for updates on this ongoing discussion.

On a different note, Rolex has something special for the following year. More Rolex watches, particularly GMT models, are expected to hit the shelves.

“2024 marks the 70th anniversary of the GMT. Many predict the release of a new Rolex GMT-Master and the return of the ‘Coke Bezel’,” shared our Client Advisor.

Considering Rolex’s pattern of unveiling unique models for the anniversaries of the Submariner and Daytona in previous years, fans are eagerly anticipating special Rolex releases in 2024 to celebrate the 70th year of the GMT.

As 2023 draws close, we reflect on a captivating year that brought about watches surpassing expectations. However, 2024 might usher in a slightly different landscape. A noteworthy forecast for the luxury watch trends and predictions in 2024 suggests a potential price decrease influenced by the current market conditions.

With 2024 on the horizon, we eagerly anticipate the unfolding and evolution of trends within the watch industry. It might be wise to gear up for the predicted shifts in the coming year.

In the meantime, if you’ve been dreaming of owning a luxury timepiece, Luxehouze is your destination. Our extensive collection features watches from renowned international brands, including Rolex, Audemars Piguet, Patek Philippe, Omega, and more. Rest assured, all items at Luxehouze are guaranteed 100% authentic and come at the best prices.

Seize the opportunity to make your purchase before the year concludes! Explore our collections directly or visit the Luxehouze Jakarta boutique at Prosperity Tower, unit 8AF, SCBD, South Jakarta.